Carolina Rodrigues
Group Head of Marketing
Carolina Rodrigues is Group Head of Marketing at j.awan & partners and is responsible for leading the global marketing strategy across all business units. She oversees brand development, growth marketing, and go-to-market execution, with a particular focus on driving commercial success in high-growth regions such as the Middle East, Africa, and Europe.
Carolina has over 12 years’ experience in fintech and tech marketing, having built and scaled marketing functions for startups, scaleups, and established firms across some of the most exciting and dynamic ecosystems globally. Her experience spans Europe, Africa, and the Middle East — with a strong focus on B2B growth in complex, regulated industries.
She holds a degree in International Relations from Universidade do Minho and a Master’s degree from Universidade Nova de Lisboa, both awarded with merit scholarships.
Carolina Rodrigues
Group Head of Marketing
Carolina Rodrigues is Group Head of Marketing at j.awan & partners and is responsible for leading the global marketing strategy across all business units. She oversees brand development, growth marketing, and go-to-market execution, with a particular focus on driving commercial success in high-growth regions such as the Middle East, Africa, and Europe.
Carolina has over 12 years’ experience in fintech and tech marketing, having built and scaled marketing functions for startups, scaleups, and established firms across some of the most exciting and dynamic ecosystems globally. Her experience spans Europe, Africa, and the Middle East — with a strong focus on B2B growth in complex, regulated industries.
She holds a degree in International Relations from Universidade do Minho and a Master’s degree from Universidade Nova de Lisboa, both awarded with merit scholarships.