Carolina Rodrigues is Group Head of Marketing at j.awan & partners and is responsible for
leading the global marketing strategy across all business units. She oversees brand
development, growth marketing, and go-to-market execution, with a particular focus on driving
commercial success in high-growth regions such as the Middle East, Africa, and Europe.​

Carolina has over 12 years’ experience in fintech and tech marketing, having built and scaled
marketing functions for startups, scaleups, and established firms across some of the most
exciting and dynamic ecosystems globally. Her experience spans Europe, Africa, and the Middle
East — with a strong focus on B2B growth in complex, regulated industries.​

She holds a degree in International Relations from Universidade do Minho and a Master’s
degree from Universidade Nova de Lisboa, both awarded with merit scholarships.